About

Prima & Vera Productions is a Madrid (Spain) based creative production company. We harness a variety of tools and creative talent to construct engaging ideas, content, and experiences across all film & media platforms. Our talented group of directors, writers, producers, animators and editors, have created award-winning films, music videos, and commercials that have been shown across the world and web.

We combine resourceful solutions with hands-on production at a very early stage to create original and effective projects.

Primavera Ruiz (CEO)



Primavera Ruiz (1985) is an active young member in the audiovisual field in Spain. Her first experience with the film industry was in the prestigious production company Apaches Entertainment (The Impossible) assisting the production coordination for some of their fiction films. After a while, she decided to set up her own banner Prima&Vera Productions to offer production services and produce her own projects.

She has worked as a line producer for Producciones Africanauan in several projects. One of them, title That Wasn´t me won the Goya Awards in 2013 and was nominated for the Oscars in 2014.

At the same time Primavera was very passionate by the documentary genre. She directed two feature length documentaries and a short film documentary. Her first film is about her own family story, Ana and I. This project was selected in several pitching forums around Europe and developed in EURODOC 2011. Then, she produced and directed Ata Painting Black, a film about a blind painter now in distribution. Both films are in VOD.

She worked as a Studio Manager for Digital Art Studio, a prestigious high-end postproduction lab based in Madrid which is very involve in the Spanish and international advertising and fashion field.

Primavera was the production manager of the latest film by Félix Viscarret (Under the stars) title Saura (s), (Premiere in San Sebastian Film Festival) nominated for the Forqué and Goya awards 2018 as best documentary.

Currently, she coordinates different collaborations for international projects offering production services. Some of her clients are: CCTV, DEV.TV, ALTROVE FILMS, OUT OF THE BOX FEATURES ...) and she is editing her latest documentary as director, Once Upon a Time in the Rez. Story about an air ambulance pilot in the Navajo Indian Reservation in Arizona, United States. She is also finalizing the post production of Malditos a documentary co-produced with Italy and directed by Elena Goatelli. It is a story based on the Spanish version for the play They shoot horses, don´t they?.

Finally, she is developing two documentary projects, one for El Terrat (a very well-known Spanish TV production company) directed by Jorge Ponce and the second she is working again in co-production with Italy and the director Elena Goatelli for her latest film Ana´s Judge.

Primavera studied at Tisch School of Arts (NYU) in New York City. She also has a degree in Audiovisual Communication from UCJC (Spain), a Digital Cinematography Master in the Madrid Film School ECAM and a Master in Visual Communication Management and Business.

Primavera loves the gastronomy and she is about to publish her first cookbook. She was an athlete during her childhood representing the Spanish Vaulting Team in the World Equestrian Games in 2002.

IMDB